Lenovo Launches Comedy Fantasy Football Series

NFL sponsor Lenovo announced the launch of its comedy fantasy football video series Fantasy Online College (FOC). The digital show, which can be seen at www.lenovo.com/NFL, stars eight star NFL players and comedian J.B. Smoove – with Smoove as the chancellor of the fictional FOC and Odell Beckham, Jr., Jamaal Charles, Eric Decker, Matt Forte, Pierre Garçon, Eddie Lacy, DeMarco Murray and Demaryius Thomas as the school’s professors.

The FOC faculty’s focus: how to help their students improve their fantasy football skills. But the students soon find that their fantasy education is less about statistics and setting lineups, and more about verbally one-upping the competition and personal branding.

The first two videos are titled “Recruitment” and “Fantasy Hero.” In “Recruitment,” an explanation of the entire series – in the vein of a typical campus-visit sales video – athletes appear as teachers in the classroom setting, all with special titles playing off their on-field personalities, including the former college track star, Charles, as professor of Advanced Velocity and Acceleration Studies and the high-flying Beckham, Jr. as Senior Professor, Aeronautic Miracles. In “Fantasy Hero,” a student falls asleep in class, and as part of an inspirational dream montage joins the players in dressing up as hair band-style ‘80s-era rockers, playing air guitar, doing some choreographed dancing, all in the hopes of pushing the student to do his fantasy best.

Lenovo will also have a major product and experiential giveaway component to their FOC campaign. This includes: a Grand Sweepstakes (Aug. 24-Jan. 3; trip for two to the Pro Bowl, including sideline access and coach meet and greets); Instant Wins slot machine called Lenovo’s Slot Receiver (Aug. 24-Jan. 17; select autograph merchandise from FOC athletes); Bi-Monthly Quizzes called F.A.T.s, or Fantasy Achievement Tests (Sept. 21-Oct. 19; Nov. 16-Nov. 30; Dec. 28-Jan. 17; select autograph merchandise) – as well as Monthly Challenges.

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